The car configurator

The car configurator is an elementary sales tool for every car brand, a must have for every website of a car manufacturer. If it has a modular structure, it can be used for different brands. The manufacturers receive their individual solution without paying the usual price.

The challenge

How can you provide different car brands with a car configurator for their website and at the same time make sure that it is individual for each brand? How can a car configurator be built as an independent modular component so that it can be enhanced whenever there are new requirements and still work on different websites?

The solution

A user expects a car configurator to be visual tool that can be used intuitively. The user wants to see what he gets when he selects models, versions and features, preferably as a 360° view from the outside and the inside. This is exactly what the car configurator provides, though it is not used by one car brand alone. It offers numerous advantages:

• Its modular design allows the use of those – and only those – components that are needed for the brand.
• As an independent component, it can be quickly integrated into new and existing websites.
• The separate layers for functionality and interface guarantee an individual look & feel precisely adapted to the brand’s CI.
• New features can be easily integrated into existing websites at a later date.
• The configurator can handle data from different sources.

The result

Users can configure their vehicle on the website – an important step in the customer journey towards buying a car. They select and try out models, engines, features and accessories until they see their car on the screen. The car configurator is as individual as the car brand and its models without incurring the costs of individual development on the car manufacturer.